Juventus Stadium from side corner stands Juventus Stadium opened in 2011. (Image: forzaq8 from kuwait, kuwait, CC BY 2.0, via Wikimedia Commons)

Winners of nine of the last 10 Italian Serie A titles, and a record 36 league crowns overall, Juventus is the most successful club in Italy. Groundhopper Guides introduces you to some of the history of the I Bianconeri (The White and Black) and looks at the city of Turin, Italy.

(Disclaimer: Some of the links below are affiliate links, meaning Groundhopper Guides may receive some compensation if you make a purchase after clicking one of these links.)

Juventus 2013 uniforms

The world-famous black and white of Juventus. (Image: Football.ua, CC BY-SA 3.0 GFDL, via Wikimedia Commons)

Introduction to Juventus Football Club

The winningest club in Italian football, Juventus’ 36 league crowns are almost double that of the next highest club total (Inter Milan have 19 after winning in 2020-21). The squad also holds records with 14 Coppa Italia and nine Supercoppa titles.

Juventus is the best-supported club in Italy, and one of the most supported in the world, as their reach goes far beyond the region they play in. While the name Juventus comes from the Italian word for youth, the club’s most common nickname is Vecchia Signora, or “Old Lady.”

Fans of Italian football are well aware of Juventus’ famed 3-5-2 formation (two attackers, five in the midfield and a three-man back line). While they have employed such offensive firepower as Ronaldo, Alessandro Del Piero, and Roberto Baggio, Juventus are known in Italy as being a very successful defensive team.

There is an interesting Juventus connection with English club Notts County: Juventus derived its famous black-and-white striped kits from Notts County. Juventus wore pink before 1903, but when they were looking for a new color, they asked an Englishman on staff to look into it. He sent word home to Nottingham, the black-and-white shirts of County came back, and Juventus have worn those colors since 1903.

To honor this connection, Notts County — then in the third tier of English football, and now in the fifth — were the very first opponent at Juventus’ new stadium in 2011. They drew, 1-1, with 200 County fans making the trip.

Juventus black and white uniforms from 1903

Juventus donned the famous black and white kits in 1903. (Image: Unknown author, via Wikimedia Commons)

Juventus History

The club was founded in 1897, and is the second oldest club in Italy (Genoa started in 1893). Since the inception of Serie A in 1929, Juventus have played only one season below the top tier (more on that in a moment). The Agnelli family, founders of Fiat Autos, have been the majority owners since 1923.

After winning back-to-back league titles in 2004 and 2005, Juventus became one of the five clubs linked to the Calciolopi scandal. The match-fixing scandal came to light after phone records showed team managers and the referee organization had improper contact in the selection of game officials.

Juventus were stripped of the 2005 Serie A title, and were downgraded to last place for the 2005-06 season and relegated to Serie B. Many players left after that season, but many stayed and helped the club win Serie B and gain promotion back into Serie A after just one season.

In a celebration of football at the turn of the 20th century, Juventus was ranked the second best club in Europe based on a statistical study.

Juventus in the Champions League

The 2021-22 Champions League marks Juventus’ tenth straight season playing in the UCL.

They have reached the knockout stage in each of the last Champions Leagues dating back to 2014-15. The past two seasons, Juventus have been eliminated in the first round of the knockout stage. The club has reached the finals twice, 2014-15 and 2016-17, but has not won the trophy since the 1995-96 season.

2021-2022 Champions League Schedule

Group H – Juventus, Chelsea, Zenit St. Petersburg (Russia), Malmo FF (Sweden)

Here at the matchups between Juventus and Chelsea:

Have a complete look at the 2021-22 Champions League schedule and a look at the Premier League clubs in the Champions League.

Aerial view of Juventus Stadium

Juventus’ Allianz Stadium. (image by Matteo Aresca 05 via Wikimedia Commons)

Juventus’ Stadium, Allianz Stadium

Sometimes just known in Italy as the Stadium, Juventus Stadium (with sponsorship rights it’s now known as Allianz Stadium), opened in the fall of 2011. It was the first club-owned modern football venue in Italy when it opened.

With a capacity of 41,507, the stadium has hosted the 2014 Europa League final and the 2021 Nations League final.

Juventus previously shared the Stadio Delle Alpi with Torino FC between 1990-2006, but it was torn down in 2009. Juventus Stadium was built on its former site, and Torino now play in the 28,000-seat Olympic Stadium.

Here is a video of the walking tour of the stadium:

Juventus Rivals

Juventus is not the only Italian club located in Turin; Torino FC is located less than four miles away and also plays in Serie A. The rivalry dates back to 1906, and their games are called the Derby della Mole — the Mole being a famous architectural landmark in the city. Torino was founded by break-away Juventus players and staff.

Many Juventus supporters consider the rivalry with AC Milan as the biggest these days. They play in the Derby of Italy during their Serie A matches, and both are usually at the top of the league standings each season. Until the scandal that forced Juventus to be relegated, they were the only two Serie A clubs never to have played below the top tier. They are the top two most-supported clubs in Italy.

Outside of Serie A, Juventus and Real Madrid have played each other 21 times in various competitions. Real Madrid defeated Juventus in both the 1998 and 2017 Champions League finals. In the 2017 final, it was current Juventus forward Cristiano Ronaldo who scored a pair of goals for Real Madrid.

Books about Juventus

Here are a couple of books on Amazon that will help you learn more about the club:

The City of Turin, Italy

Juventus is located in Turin, Italy, in the north of the country on the Po River. It is surrounded by the western Alpine arch, the highest and most extensive mountain range system that lies entirely in Europe.

Turin is estimated to have a population of 2.2 million, and is known as an important business center in Italy, ranking third in the country in economic strength (a gross domestic product of $58 million is only behind Milan and Rome).

The city is home to much of the Italian automotive industry, with the headquarters of Fiat, Lancia and Alfa Romeo. Turin is also known for its rich culture and history, home to numerous art galleries and public squares and gardens.

The 2006 Winter Olympics took place in Turin.

Here is a video tour of the beautiful city and its surroundings:

How to Watch Serie A on TV in the USA

Starting with the 2021-22 season, CBS Sports will be the home of Serie A matches in the U.S. for the next three seasons. The new agreement was for a reported $200 million, and includes some Italian Cup matches. The network will broadcast all 380 league games on Paramount+, while some games will be aired on its regular TV channels.

Watch Italian Serie A on Paramount+ in the US.

Getting Tickets to Juventus

The club sells tickets directly on their website.

Buy Juventus Tickets from Groundhopper Soccer Guides

Groundhopper Soccer Guides is an official reseller of Juventus tickets and hospitality packages. Check out this page for more information, or just fill out the form below and we will be in touch!


Read more about European Clubs & Travel: